Location: Queens Borough Hall Room 200. Please register in advance. Light snacks and refreshments are to be provided courtesy of Citizens and Queens Night Market.
Session III – Marketing Strategy & Social Media
Many business owners spend significant money on marketing. But few have a research-based marketing strategy that ensures every one of those dollars is well spent.
This course aims to help entrepreneurs at any stage build a foundational marketing strategy that will inform every marketing tactic they use. This course will also provide basic information about building a business website, and how to make sure your business has a presence on social media.
By the end of this course, you will have completed the following:
1. Assessed and refined your business’s values and mission statement
2. Developed and delivered your business’s elevator pitch
3. Determined the social media platforms that your target customers use
4. Operated these platforms as an entrepreneur according to best practices
5. Created “repurposed content” that attracts social media users and links them to your website
6. Evaluated and chosen a social media management tool for your business
You can register for the other seminars below:
Session I – First Steps & Creating a Business Idea: Wednesday, March 1st, 6:00 pm-9:00 pm - Register here.
Session II – Operations & Profitability: Wednesday, March 8th, 6:00 pm-9:00 pm - Register here.
Queens Night Market, NYC Department of Small Business Services (SBS), Queens Borough President Donovan Richards, and Queens Economic Development Corporation are partnering with Citizens Bank to host a series of free small business seminars! The seminars will cover various topics such as creating a viable business idea, industry and competitor analysis, branding and marketing, social media, food service operations, and obtaining requisite permits. The seminars will also cover Queens Night Market topics and feature guest speakers, networking, and Q&A opportunities.
These seminars are free and open to vendors interested in the Queens Night Market, and also open to anyone who wants to start a business in NYC.
For those interested in the Queens Night Market, check out the website and vendor application at http://www.queensnightmarket.com
